MARSHALLS
What is Marshalls Good Stuff Social Club?
The Marshalls team wanted to make an impact when jumping into the purpose space. They envisioned a space where women could be granted access to it all, not just in fashion, but in finance, business, personal growth and goal setting.
This 2-day in-person event, hosted in NYC would feature several experts in expert-lead conversations, interactive sessions, digital extensions and opportunities for networking; serving as the place for women to gain access to tools, resources and community.
Who We Worked With
We worked with an array of experts, creators, and foundations to provide tools, resources and help build community. Just some of the women we worked with included: Priyanka Chopra Jones, Morgan Harper Nichols, Vivian Tu, Karen Blanchard, Keltie Knight, and Mandi Woodruff Santos just to name a few. Their expertise, and enthusiasm brought so much life and fun to the event, and left many women feeling empowered.
PRIYANKA CHOPRA JONAS
PRIYANKA CHOPRA JONAS
INFLUENCER VIDEOS
INFLUENCER VIDEOS
CONSUMER INVITES
CONSUMER INVITES
REACH
REACH
the #s
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as of Monday 10/23/23
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across earned and digital media
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as of Monday 12/21/23
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PRAISE
PRAISE
Personal Takeaways:
Working on Marshalls Good Stuff Social Club was such an amazing experience. Attending this event in person allowed me to experience what it is like to capture content live, work alongside producers, and enjoy the satisfaction of seeing my ideas brought to life. Clients were also thrilled with the work, and many of the session speakers, including Priyanka expressed how this initiative should continue for the benefit of women everywhere. Working on projects like this, remind me of how important my work can be in inspiring others, and showing that the brands they love care about them.
"Marshalls is no longer the stepchild of TJ. Maxx. They've really evolved into a brand that stands for something other than just cute clothes."
— Consumer
"I am so wildly impressed with the production value of the event. This really upleveled Marshalls in a different way."
— Alyssa Vingan (Media - Freelance; former EIC at NYLON and Fashionista)
"This is such a wonderful event, l am so impressed with Marshalls. Your marketing team killed it!"
— Consumer
"Everyone already has a connection to Marshalls but this felt like the missing piece bringing us all together."
— Consumer