SOMEWHERE GOOD
After the Comet
Problem:
Somewhere Good needs social media users who are people of color, to sign up for their platform, by means of a moonshot campaign.
Insight:
The Comet, written by W.E.B. DuBois was the catalyst for a set of ideas that would later become known as Afrofuturism. After a comet, destroys NYC, the catastrophe destroys the physical, but does not destroy the deeply entrenched racism of its society.
Afrofuturism fixates itself on the envisionment of how a push in technology, culture, expression and social theory realizes itself in a Black world.
Afrofuturism is the liberation, exploration and expansion of Black life in what is otherwise a White dominated world, and making anew.
Experiential Execution:
In the act of making anew, Somewhere Good holds monthly in-person events across Africa and communities of the African diaspora, in cities like New York, Chicago, New Orleans, Kingston, Rio de Janeiro, etc.
Pushing the boundaries of what Black life can look like globally, these events will be the equivalent of joining a special club, requiring special access.
Visiting home renamed, because that’s your birthright.
This will be the key to Somewhere Good’s in person events across the globe, gaining entry by means of a digital “birth certificate/passport.”
Somewhere Good will create these new digital Birth Certificates for all citizens of Alkebulan (Africa’s original name). Working alongside the data received from Ancestry DNA and other DNA sequencing companies, those a part of the diaspora with European surnames will have the opportunity to be renamed in likeness to their true ancestry and roots.
Vanessa Jackson from Memphis, Tennessee is now Vanessa Coulibaly from Douala, Cameroon.
Working alongside African airlines, those who commit to changing their legal names will have the opportunity to see where they are from by means of an all expenses paid ten-day trip to learn more and discover their heritage.
Product Design
