New World Citizen 2.0

Ready, even if all else fails.

Insight: Tesla has created its products and technologies around the idea of helping the planet; by means of its electric cars, which subsequently lower carbon emissions. Tesla also rolls out routine software updates to keep their cars running at peak performance.

Execution: Tesla’s latest software update is created, but with a twist. Upon installing the update, a film will play instantaneously on the car’s main display. 

In dystopian fashion, Tesla creates a video of a woman, Ana, who lives on Earth in the year 2100 who tries to get into contact with those living in the past. The Earth she shows, is a very different place, one that has had to endure human neglect to the point of no return.

Tesla’s Cybertruck, built to endure the toughest of Earth’s conditions is what helped Ana endure all of this. She warns those watching of what the future holds, and entrusts them of spreading a message of urgency for the rest of society to wake up.