MARVEL STUDIOS
The Ask:
The Microsoft Multicultural team was tapped to help come up with the copy for in-theater assets at special screenings of Black Panther: Wakanda Forever. Screenings, targeted at Black and Brown youth nationwide were geared at generating interest in STEM careers and coding programs, I.e., Microsoft’s MakeCode program.
My role:
For this project, I was asked to take part in the script writing process with talented copywriter, Alise Crittendon. They thought we would be perfect at speaking to this community in a way that felt natural, inspiring and true! It served as a great opportunity to tap into my personal writing skills and work collaboratively.
“The future is built by people, technology, and creativity. When we all come together, that’s where the magic happens.”
— With Microsoft
Who we worked with:
At the Newark screening which I attended, VP Creative Director and AI expert, Alexia Adana, showcased how young people can tap into the power of AI and Stable Diffusion to create world’s that you’d think only existed in your imagination.
We also worked with other Black creators across the tech field and Black Panther Wakanda Forever’s very own Letitia Wright!
LETITIA WRIGHT
LETITIA WRIGHT
Execution: Film
Alise and I would come up with the script found in the following film. The script was written with the intention to empower young Black boys and girls, and excite them about the world of science, engineering and STEM fields. It was also used as a moment to highlight Microsoft’s free coding platform MakeCode.
This film would go on to live on Microsoft’s Instagram page, grossing the most likes out of any post on their feed to date.
The Film:
Work like this, is what I am most proud of, especially when it is able to reach millions of people on the platforms where they live most.
Even if only one kid was interested in joining a STEM program or learning to code after seeing this video, then it was more than worth it!
REACH
REACH
1.3 Million Engagements
6.6 Million Impressions
5 Creators
5.7K Shares
1.1K Comments
500+ Attendees
PRAISE
PRAISE
Personal Takeaways:
Working with Microsoft and Marvel Studios on this project was so amazing. I am grateful that I had an opportunity to reach out to young people who look like me to pursue their dreams and realize their limitless potential. This project highlighted the importance media has in how we look at the world, but more importantly furnishes an opportunity to think about who we can impact positively.
“She’s a special leader, and when she gets the chance to use her influence to inspire and encourage children and young people, especially young Black girls to discover and chase their dreams, she’s next level. You all are doing something important here. Well done.”
— Letitia Wright’s Manager
“I had the opportunity to work with Josh on the Microsoft x Black Panther program in the fall. Josh is an incredibly talented art director and collaborative teammate who brought the *best* energy, thinking and creativity to the program. Josh asked all the right questions about the client, landscape and creative brief and delivered on the creative ask. Josh and his creative partners delivered compelling assets (with Letitia Wright!!!) that beautifully and succinctly conveyed the message of this program and exceeded client expectations.”
— Rylee Irwin - VP, Social Media & Digital Client Solutions Lead, Assembly